> I think as a society we need to prove that we are smarter than these companies and are capable of discipline and self-control.

I think it's a losing game.

For as long as big social is allowed to be “free” with its paying customers being advertisers, it will keep benefitting from trolling and other unhealthy behaviours (narcissism?) that happen to drive up engagement and ad revenue. With user lock-in, full control over UI and algorithms at its disposal, big social has way too many tricks up its sleeve for your average tired-after-work-or-school, running-out-of-willpower, vulnerable user to consciously compensate for.

Normalising paid social (forcing interoperability, downgrading platforms to pipes) is probably the most straightforward way for us to finally gain the ability to vote with our wallet and to choose client software crafted with our needs in mind. (I’m not a proponent of regulation bloat or special rules for select big companies; I think a small but strategically focused general requirement could be enough for such a change to happen.)