Not the person you're replying to, just a similarly perplexed Canadian. They're the only fast food joint I go to here in Canada when I'm not traveling (and, really, other than traveling that's maybe 5 to 10 times a year) but their quality here is quite high for the category and price.

I've found that Toronto has a bigger appetite (pun not intended) for higher quality "fast food". Quiznos and craft burger joints also come to mind.