Re:Social media influencer/model created from AI lands 100 s...
by TeMPOraL on Tuesday September 14, 2021 @03:24AM
(#28521432)
> It's a game, being a celebrity is the end result but mostly people are just in it to make money.
Being a celebrity is mostly a way to make money. And with influencers, the "career progression" that almost every upstart vlogger/instagrammer aspires to is pretty well-defined:
1) Provide some kind of entertainment content as a vector to push other people's crap
2) Over time, build up your user base and revenue base, until you become a well-known brand in a given market segment
3) Transition to pushing your own crap, e.g. a line of products with your name on it
Of course, selection is very strong there. Most would-be influencers spend years and fail at step 1. Few achieve step 3. And it can't really be any different, because attention economy is the ultimate zero-sum game: people have only so much hours in the day.
Being a celebrity is mostly a way to make money. And with influencers, the "career progression" that almost every upstart vlogger/instagrammer aspires to is pretty well-defined:
1) Provide some kind of entertainment content as a vector to push other people's crap
2) Over time, build up your user base and revenue base, until you become a well-known brand in a given market segment
3) Transition to pushing your own crap, e.g. a line of products with your name on it
Of course, selection is very strong there. Most would-be influencers spend years and fail at step 1. Few achieve step 3. And it can't really be any different, because attention economy is the ultimate zero-sum game: people have only so much hours in the day.