Except it's not just Starbucks. It's all sites that use TrustArc. TrustArc is a scummy middleman that is extracting money in the name of privacy without providing any serious protection (except to the companies who pay their protection money). I worked with them when I whored my services to a list broker as a contractor for a brief time. They are a virtual money printer because their certifications are so incredibly expensive for what they actually provide.