The comment on "complexity-as-a-service" resonates. IMHO, it's primarily because they want to make a product out of everything, including stuff companies build to manage their own AWS implementations. Instead of a simple list of products, its a complex list, with lots of nuances per each service offering. The other day, I was giving a high level summary of cloud technology to an intern; there was a point where I couldn't even find the AWS service I was telling her about from the product list, which annoyed me. Maybe that's more a comment about the marketing site though, but still, when your product catalog gets that big, its hard to avoid ridiculous levels of complexity.