Yea, but obviously no company will offer that option unless forced. This decision undeniably benefits app developers, but the benefit to customers is murkier.

Apple couldn’t previously require payment flow through Apple’s payment systems, as evidenced by apps like Audible where you have no purchasing in the app and just have access to the content that you purchased through their website. Since Apple couldn’t outright force app vendors to monetize through Apple payment channels, their cudgel has been to ensure that app vendors have no way to link to external purchase options in the app, and hope that this was inconvenient enough for app vendors that they would choose to integrate with Apple’s payment channels. And it worked for most, but not all of them. Some apps, like Audible, just chose to live with having no way to sell anything from the app.

If Apple can’t even do that, they lose the ability to provide for their customers a consistent payment experience across apps.