This, and also people simply don't know. Your average consumer buying a TV has no idea what metrics the device is capturing and sharing, or that by connecting it to the Internet, they're not just receiving information, they're sending it. Even cynical/paranoid tech-savvy people are caught off guard when real-time personalized ads start showing up in the on-screen menus of their Internet-connected devices, and would be annoyed to know that their usage patterns are monitored even when they aren't explicitly using an Internet service like Netflix.