Is this actually what we want?
If Facebook or any other platform breaks up in order to avoid that, the government will just rewrite the law in such a way that it still includes them.
If Facebook splits into 50 Baby Books, Zuckerberg's overall wealth likely increases, yet power is distributed. Ma Book could try to control the protocol, or a reference implementation, but they would need to do so in the open, and offer up transferable user data, which would mostly solve the issue with asymmetric access to "their" user data. Each Baby Book would need to compete on design, features, moderation/labeling/verification/filtering, branding, ad tools, etc. and that would be just fine.
So do newspapers, but you can't generally demand that a newspaper publishes your letter to the editor about how the illuminati are pushing people over the edge of the world, which is flat.
> ISPs aren't currently common carriers as far as I know
Strictly speaking, in the US, no, not at the moment. They were from 2015 to 2017.
ISPs aren't currently common carriers as far as I know, although I'm leaning towards the idea that they should be. There is precedent for this. I'm of the understanding that Disneyland is considered a common carrier. Facebook is certainly "delivering" users' content to other users. They have a complex algorithm to route posts to different people's feeds.