> enough for the majority of consumers

But I think, in absolute numbers, the minority already is big enough to make this profitable and is growing. Targeting the majority is not the only profitable/optimal strategy, targeting a specific group which is just big enough to sustainably cover your expenses (salaries included) and is not targeted by a lot of competitors also is great.

I would pay up to twice the price (or even more) of an any mainstream appliance for a really great (prioritizing privacy/auotonomy, repairability/durability and hackability/customizability) one. And I believe I'm not alone.