Depends on your usage pattern , car age and location perhaps .

In my experience hyundai puts in a lot of features into their cars especially at their mid market price point, which is great until the car is 7+ years old extended warranty no longer covers and/or you have rough usage.

Toyota are really the best when it comes to reliable older cars, Ford is not too bad especially since a used Ford is not as expensive as a used Toyota

I have had better experience with older Ford cars than with Hyundai cars.

I think more than reliability and service, it is the their inability to keep adding all the bell and whistles expected in a hyper competitive market is what is doing them in.

India is a very young market a lot of first time buyers etc, new sales is less influenced by service /after market experience(ola electric* or MG and other new entrants have had no problem selling) and lot more by attractive financing, marketing and all the trinklet features people are usually attracted to.

Perhaps I am biased because I have worked with Ford in the past (and also Hyundai)

* Although still very early days and only pre-orders for small token amounts they have had very strong reception, concerns over after market experience is not all that prominent concern as you would expect.

I see your point but the market speaks for itself. I mean on HN I see people praise a lot of tech, which are barely used in real world. But in India Ford’s are known not to be reliable. Indians are very frugal when it comes to huge purchases. We tend to consider a lot of things, so when u say usage pattern, you have to consider what masses need, Indian purchase habits are mostly similar. Word of mouth is very quick here, if things are either good or bad. How come Hyundai did it? Their Santro model was one of the top cars of its time in India. It was reliable and economical. There is not one single model in Ford that even barely reaches some mass. Eco sport could’ve dont good but its got more rivals than ever now. May be Ford compromised on few things to get the pricing right? It happens a lot with Indian Variants.