You mean the same people that changed the start page on the ios "news" app. Instead of showing the latest news when you launch the app, it displays a link to "Groceries" allowing you to do something related to "Groceries", and then after a ~10 second delay, it will eventually start to display some news stories [1]

It is a act of genius to change a "news" app to have "groceries" button displayed left, right and center instead of showing some "news".

I think they should add an "laundry" button. Maybe even a "garbage sorting" button so we have to a place to put this Groceries app, sorry news app.

PS: I have been using this news app on a daily basic since it was called "MSN News Beta" some many years (> 10?) ago. When I first saw the redesign with the Grocery link, my first thought was "they got a new product manager that wants to fix something that wasn't broken". Because of the grocery link I have now stopped using it, at that "feature" really really annoys me.

Just display some freaking news for crying out loud and leave the grocery shopping to another apps.

[1] What the IOS news app look like the first 10 seconds after launch. It has always displayed news at start up. Now you can do your groceries instead. https://imgur.com/a/XYvYq88