How our SaaS startup got 1000+ signups in just 7 days, without getting Crunched.

Re:How our SaaS startup got 1000+ signups in just 7 days, wi... by TWSS on Thursday August 04, 2011 @01:23PM (#2846848)

I love the idea of winning on design - I'm a UX designer, after all - but I question the conclusion that design is how they got all those signups. They may not have been written up in TC, but they were written up in TNW. Did they get that coverage because of the UX, or did they get it because they are in a hot market?

Don't get me wrong - from what I've seen, Groove looks beautiful and well-thought-out from the user's perspective. But a beautiful and intuitive user interface won't get covered by anyone if it's in a market that no one's interested in.

Keep killing it, guys!

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Re:How our SaaS startup got 1000+ signups in just 7 days, wi... by dreamdu5t on Thursday August 04, 2011 @02:50PM (#2847220)

My thoughts exactly. It's easy for them to say it's about the design after the fact.

I'm much more inclined to think it has to do with their market, connections, and blog coverage.

Also, the design suffers from a lack of whitespace (feels crowded) and overuse of color. The landing page is way too loud, I have a hard time getting through it.

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