Re:Legend
by madrox on Tuesday September 07, 2021 @05:38PM
(#28450290)
In my experience, productivity apps have more in common with lifestyle brands than, say, email. In that way, there's no winning any more than one brand can effectively own a space.
If I were CEO of one of these products, I'd quickly diversify into other areas in order to differentiate, add value to subscriptions, and better cater to a particular audience. How I'd do that would depend on the lifestyle brand I'm trying to establish. I've heard this called the law of division in marketing.[1]
If I were CEO of one of these products, I'd quickly diversify into other areas in order to differentiate, add value to subscriptions, and better cater to a particular audience. How I'd do that would depend on the lifestyle brand I'm trying to establish. I've heard this called the law of division in marketing.[1]
1: https://ericsink.com/laws/Law_10.html