Do algorithms that encourage viewership actually increase revenue, or retention? What happens when the algorithm is so good I under-sleep, miss work and get fired, eventually losing my ability to pay for Netflix? What if I see this in myself and cancel my subscription, instead of using Netflix sustainably? What happens if I genuinely watch all programming I find interesting and move on to reading books on the same topics?

In other words, if the Netflix catalog is perfectly sorted by relevance to my personal interests, how much of it will I engage with? How far can Netflix content creators and licensors follow me down the rabbit hole?