Similar Point: "Hedge" and "Edge" share a lot of letters and semantics. If you are really good at dealing with tail risk (Pandemics, perhaps...) this not only allows you to rugged-ize and preserve your internals structures and practices in extreme circumstances but also potentially massively outcompete your competitors.

For a modern information-centric company, what does that mean? Get the technology right. Pay some smart people to get your internals ship-shape and reproducible, for example.