Wow. Ok, that's pretty convincing. I guess it's frustrating having organic vs regular as the option here. Seems like we need more terms to have a more reasonable discussion. Like, what is it called when we don't use dangerous pesticides but we do use man-made fertilizer? What is it called when we use crops optimized for flavor and nutrition vs shelf-life and bulk?

I live in the Netherlands and the produce here is pretty awful compared with France, Italy or Germany. I'd be happy with some kind of arbitrary point system to indicate holistic quality. Even though we might disagree on details, balancing price, health, nutrition, taste, environmental sustainability and labor ethics is really hard for a consumer. When you buy organic you kind of hope all those things are included, but it just seems so non-rationalized at the moment.