There are a lot of businesses on the brink. My regular Italian spot went out of business in the depths of the pandemic. They re-capitalized and opened again but with higher prices. Their clientele is upper middle class (i.e. relatively price insensitive). But they still wrote a long letter explaining why prices increased (more benefits, more salary) and asking that people support their increased overhead by becoming regular patrons. I think operators are really scared people will judge them on value if the price goes up.