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A comment on How did American “wokeness” jump from elite schools to everyday life?. Parent comment

Re:How did American “wokeness” jump from elite schools to ev... by jtsiskin on Saturday September 04, 2021 @04:15PM (#28418670)
How does this work, practically? Do the owners of media corporations call up their reports and say “hey, focus on gender issues, stop those wealth inequality articles?”
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Re:How did American “wokeness” jump from elite schools to ev... by ip26 on Saturday September 04, 2021 @04:32PM (#28418841)
It would presumably be much like scientific research. Nobody tells you what to study, but Philip Morris isn’t going to bankroll you if you’re studying what makes tobacco addicting. Similarly, Media Corp enthusiastically sends an army of reporters to cover racial issues, yet just doesn’t happen to assign anyone to investigate corruption in the press.

Think less Mafia Don and more Invisible Hand.

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Re:How did American “wokeness” jump from elite schools to ev... by gruez on Saturday September 04, 2021 @05:34PM (#28419472)
>It would presumably be much like scientific research.

Is there some sort of shadow organization funding all the woke stories?

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Re:How did American “wokeness” jump from elite schools to ev... by dandotway on Saturday September 04, 2021 @09:34PM (#28420981)
Corporate ad-spend funds the woke stories. Apple doesn't want to buy iPhone ads for stories about how Apple has 300,000 Chinese working for $3 an hour making iPhones that sell for over $1000 (with a gross profit margin exceeding 50%) while minorities in the USA can't find work that pays rent.
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Re:How did American “wokeness” jump from elite schools to ev... by angelzen on Saturday September 04, 2021 @04:40PM (#28418922)
WYFIWYG: What You Fund Is What You Get.

Recent anecdote of notoriety: Twitter CEO publicly bankrolling Kendism. Though some read that as indulgence purchase.

https://en.wikipedia.org/wiki/WYSIWYG

https://www.bu.edu/articles/2020/jack-dorsey-bu-center-for-a...

https://en.wikipedia.org/wiki/Indulgence

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Re:How did American “wokeness” jump from elite schools to ev... by StanislavPetrov on Saturday September 04, 2021 @05:13PM (#28419284)
No, mega corporations who own media corporations (Comcast, AT&T, Disney, ect) hire people like Jeff Zucker to run the network and ensure the focus is on race and gender issues and avoid wealth inequality and corporate pillaging articles.
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Re:How did American “wokeness” jump from elite schools to ev... by jpadkins on Sunday September 05, 2021 @09:57AM (#28424377)
Sort of. They make sure the GMs or Chief Editors understand the agenda or what not to write about. Otherwise, it's selection bias. The people they elevate into editorial power are true believers of the agenda they want to support.

Ex 1: https://www.youtube.com/watch?v=N4sNoKJqj7k Skip past the hype, the key phrase from the GM (paraphrased) "Sometimes it's not about the viewer, it's about what your CEO reads"

Ex 2: Sean Hannity and Rachel Maddow are both examples promoting someone who is a true believer of an agenda being promoted and given a big platform to expound those views. This is why the elite doesn't have to coerce key public figures; those public figures can only get in that position if they are loyal to the agenda.

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Re:How did American “wokeness” jump from elite schools to ev... by UWillOwnNothing on Saturday September 04, 2021 @04:30PM (#28418818)
Yes, that’s exactly what they do: https://www.tabletmag.com/sections/news/articles/media-great...
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