I think you're deceiving yourself. Corporations are not doing "stunts" or putting "the political culture war" over business; they have been forced to take sides because of what is obviously toxic for their business.

Any company of significant size that's not totally controlled by a single person doesn't side with "good" or "evil" but with what they think is consistent with survival and profits.

If you think the law is a good thing, maybe you do not focus on the logistical problems it causes for even a non-ideological business.

There was an article about Uber and Lyft indemnifying drivers against lawsuits over driving people to abortion clinics, I think, that illustrates this - they protect their business, and then they put a veneer on it that they are doing it for the reasons many people want to hear.