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A comment on Reddit seeks to hire advisers for U.S. IPO – sources. Parent comment

Re:Reddit seeks to hire advisers for U.S. IPO – sources by dimmke on Thursday September 02, 2021 @06:39PM (#28398266)
Reddit has a standardized layout, you don't have to learn a new interface. It has single sign on, so you don't have to create a new account to participate in a community (low friction) and it has the people. Also, it has the voting concept which helps filter content so you aren't having to do that yourself by scanning topics.

A "classic forum" trying to get off the ground would be competing with all of that. You could also argue, "why Discord? Why not IRC?" for much the same reasons.

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Re:Reddit seeks to hire advisers for U.S. IPO – sources by OJFord on Thursday September 02, 2021 @06:53PM (#28398382)
Yes, that is exactly what I suggested in comment previous to (up-thread of) the one you replied to.

As I said there, there is also Discourse, with only slightly more multi-community friction really, making it far easier and more standardised to do initial sign-up.

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