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Re:Reddit seeks to hire advisers for U.S. IPO – sources by OJFord on Thursday September 02, 2021 @04:54PM (#28397235)
Not GP, but I assume because 'subreddits' so frequently have an associated Discord 'server'.

You could argue Reddit missed the opportunity to spot that, buy a younger Discord, and integrate it better.

Re:Reddit seeks to hire advisers for U.S. IPO – sources by Dwolb on Thursday September 02, 2021 @05:03PM (#28397338)
This is the same for marketplace features across gear-related subreddits.

Groups have to go off platform to trade/sell gear between subreddit users.