Basically they’re just supporting women in tech
There are many careers (ones that require you to travel, ones that require lots of in-person onsite availability) that genuinely are really tough for young mothers, and it forces a classic feminism catch-22 on them; namely, an unpleasant need to make a choice between seeking fulfillment via having a career, versus seeking personal fulfillment via motherhood. It's just really unfair that one has to choose and can't just do both.
As it turns out, there are a lot of careers where you can have both with no problem; but there are others that are a bad fit. (For an example of a career that fits this really poorly, take truck driving.)
https://en.wikipedia.org/wiki/Emotive_conjugation
Bertrand Russell, who expounded the concept in 1948 on the BBC Radio programme The Brains Trust, cited the examples:
I am firm, you are obstinate, he is a pig-headed fool.
I am righteously indignant, you are annoyed, he is making a fuss over nothing.
I have reconsidered the matter, you have changed your mind, he has gone back on his word.