At the management level their where many issues to blame the original folks for it though is blind… Steve’s brother dies of brain cancer. The market crashed causing all the time Warner execs to go ape shit on losing their cash bonuses in favor of worthless stocks that had been the primary motivator… combined with the market changes in broadband… and yeah 12 years of growth turned negative in what felt like overnight - hindsight a million things could have been handled better. Best anyone can do is learn and do better which IMO is exactly what Facebook, google and Amazon have been doing …