I believe one of the problems is that we don't know what the goalposts are. People experience music differently, ranging from barely tolerating it, to pursuing it as an academic study, to making massive sacrifices in order to be immersed in it. The conscious lifestyle choice of many full time musicians is bewildering to many techies. This suggests we don't know the "customer" or the "market" at all, or at the very least, that they are fragmented.