There was like 3 sentences to that article that were actually useful news. The rest of it is written like an 8 year old full of sugar and caffeine and trying to "meme" like the cool kids.

Beyond that, yes. I'm significantly over this demographic specified, but my phone is on mute permanently. It's never set to ring loudly unless its a very special circumstance. I also use silence unknown calls (iOS). It's really hard to get a hold of me via the phone. My work phone goes direct to voicemail specifying to email me instead.

One thing to keep in mind that assists in this change, more recently, is the explosion of smart-watch-like devices. If you've got Android Wear, Fitbit or Apple Watch - your wrist vibrates you and tells you who's calling. Very hard to miss and no need to ring.