I think it's more a response to two decades of corporations having free rein to exploit kids (and adults honestly but I understand such a policy would be less palatable). We've known since forever that the only solution would be government intervention since the market will never correct a dopamine lever and just .. nothing happened because it's profitable.

It's honestly nice to see a not totally incompetent government try a novel policy with good intentions. It's welcome break from the firehose of our own government making policies that seem to only target the poor and minorities.