Re:Gap acquires 3D fitting room startup Drapr
by mint2 on Monday August 30, 2021 @11:18AM
(#28356462)
Actually one of the issues is also standardization.
Finding someone that is average on just four or five dimensions is extremely rare. Bucketing people into a handful of clusters and taking those averages is only a marginal improvement. Brands standardizing to those same clusters make it impossible for many people to find fitting clothes.
Itβs just like shoes. For a given length, at most about 30-40% of the foot widths can be accommodated without offering multiple widths. And most shoes only come in one width.
Finding someone that is average on just four or five dimensions is extremely rare. Bucketing people into a handful of clusters and taking those averages is only a marginal improvement. Brands standardizing to those same clusters make it impossible for many people to find fitting clothes.
Itβs just like shoes. For a given length, at most about 30-40% of the foot widths can be accommodated without offering multiple widths. And most shoes only come in one width.