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Re:Chocolat - the new editor by andrewflnr on Monday August 01, 2011 @10:57PM (#2835526)
Now that's a landing page. It had just enough information on the first page, and easily led into the more detailed info in the sidebar navigation. If I was on a Mac and was remotely interested in trying a new editor, I might well have stuck my address in there. As it was, it still drew me in enough to poke around. Well done.
Re:Chocolat - the new editor by pmr_ on Tuesday August 02, 2011 @08:12AM (#2836822)
On the other hand the clear list of features made me realize it offers nothing I don't already have or want.
Re:Chocolat - the new editor by tsycho on Tuesday August 02, 2011 @09:29AM (#2837021)
But that's a good thing. If you had signed up with high hopes, expecting something else, and then the product disappointed you, then you might write a bad review/blog post etc. potentially turning away other users who might have liked the features[1].

So if the features don't appeal to you, it's good in the long run for the creator to not have you as a beta user.

[1] the counter argument is that any publicity is good publicity :)

Re:Chocolat - the new editor by prof on Tuesday August 02, 2011 @03:46AM (#2836244)
Indeed, I almost put my e-mail in and I don't even own a mac.