So, that new and exiting concept of the now page is... a web version of the *nix finger [1] command where the user has a non-empty .plan and/or .project file.

Those who do not know *nix are bound to reinvent it. Even those who do know *nix reinvent it 'on the web' [2].

[1] man finger or https://linux.die.net/man/1/finger:

   -l Produces a multi-line format displaying all of the information
      described for the -s option as well as the user's home directory,
      home phone number, login shell, mail status, and the contents of
      the files .plan, .project, .pgpkey and .forward from the user's
      home directory.

[2] https://en.wikipedia.org/wiki/WebFinger