Re:Jerry Seinfeld to Push Vista for $10 Million
by unalone on Friday August 22, 2008 @11:01AM
(#283747)
Furthermore, the more attention Microsoft calls to itself, the most it endangers itself. Because - with respect to Windows users - most people get wowwed over by what Mac does, and inertia stops them from switching. When Microsoft tries to push themselves, they make users move around, and Microsoft is the most endangered by that set-up.
Re:Jerry Seinfeld to Push Vista for $10 Million
by raganwald on Friday August 22, 2008 @11:08AM
(#283756)
Reminds me of high-end Backgammon strategy theory. One or the other of two players in match play benefits from volatility, and part of the struggle will always be that player attempting to mix things up while the other player attempts to settle things down.
Microsoft probably benefits from low volatility in the market, while Apple and Linux benefit from high volatility.
Mac vs PC is not a symmetric fight.
If apple wins 1% of windows users, its a big win (somewhere around 10% increase in sales). But it doesn't work both ways. If windows 'steals' 25% of mac users, it's less then a 2% increase in windows sales. (& reaching those markets with airtime costs the same)
Windows could have beaten that just by reducing replacement time by a few months.
Going after Apple's (tiny) market, with their hands tied (Vista isn't fun) for meagre rewards isn't smart.