Delta Air Lines doesn’t want to call delta variant the ‘delta variant’

Re:Delta Air Lines doesn’t want to call delta variant the ‘d... by samch on Friday August 27, 2021 @08:54AM (#28327181)

I remember this happening previously with a company named Isis Associates [1]. They opted for a name change in that case. Obviously, it wouldn’t get to that with Delta (their brand isn’t Covid after all). Still, interesting to see how global events can impact branding.

[1] https://paravispartners.com/news/isis-associates-is-now-para...

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Re:Delta Air Lines doesn’t want to call delta variant the ‘d... by numbsafari on Friday August 27, 2021 @08:57AM (#28327214)

One of my favorites, from the suburbs of Philadelphia, Arcadia University, née Beaver College...

> The rise of the internet, with systems designed to filter out sexually explicit material, repeatedly blocked access to the college's website. Research conducted by the institution found that, because of its name, the institution appealed to 30% fewer prospective students. In June 2001, trustees voted to apply for university status and to change the name. [1]

[1] https://en.wikipedia.org/wiki/Arcadia_University

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Re:Delta Air Lines doesn’t want to call delta variant the ‘d... by rapnie on Friday August 27, 2021 @11:31AM (#28329117)

I really liked Mitsubishi Pajero that in Spain was released as Mitsubishi Montero instead.

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Re:Delta Air Lines doesn’t want to call delta variant the ‘d... by perihelions on Friday August 27, 2021 @08:57AM (#28327215)

There's a prominent Washington, D.C.-based nuclear nonproliferation NGO called the "Institute for Science and International Security".

Their new Twitter handle is @TheGoodISIS

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Re:Delta Air Lines doesn’t want to call delta variant the ‘d... by asddubs on Friday August 27, 2021 @09:01AM (#28327257)

they're really limiting their options for the future there

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Re:Delta Air Lines doesn’t want to call delta variant the ‘d... by nonameiguess on Friday August 27, 2021 @09:13AM (#28327387)

The television series Archer had to do this. International Secret Intelligence Service just disappeared the name and started calling themselves a bunch of other things in season 6 and then finally made a joke of it in the season 12 premiere two days ago.

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Re:Delta Air Lines doesn’t want to call delta variant the ‘d... by lsllc on Friday August 27, 2021 @11:10AM (#28328851)

Similarly, the ISIS Payment System rebranded itself to Softcard for the same reasons:

https://www.latimes.com/business/la-fi-isis-app-changes-name...

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Re:Delta Air Lines doesn’t want to call delta variant the ‘d... by OJFord on Friday August 27, 2021 @09:33AM (#28327588)

Also the river (/a stretch of/alternative name for the Thames, in the UK), and Lord Grantham's prematurely killed off dog in Downton Abbey.

I had thought they were both named for a Greek goddess, but it seems that's Iris.

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Re:Delta Air Lines doesn’t want to call delta variant the ‘d... by not_throw_away on Friday August 27, 2021 @10:24AM (#28328180)

You may be thinking of Isis the Egyptian Goddess (https://en.wikipedia.org/wiki/Isis)

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Re:Delta Air Lines doesn’t want to call delta variant the ‘d... by OJFord on Friday August 27, 2021 @11:33AM (#28329152)

Ah of course! Thank you.

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