None of that describes selling data to third parties. The third parties that might receive data as described in this section are vendors or partners, not customers. Apple isn't making money off the sale of data here.

Google and Facebook also don't sell data. They keep the data and charge advertisers to take advantage of their ability to target using the data.

> Apple isn't making money off the sale of data here.

There's zero mention of that in the aforementioned policy. This policy completely allows them to make money in their deals with their «partners» or even their «service providers» and you wouldn't know it.

For instance, Apple pay is a payment service and I would be really surprised if they didn't get paid by their partner for every transaction made through them. (And yes, a transaction is «personal data»).

And since they are a for profit company, they obviously intend to make money (even if it's not through their partner paying them directly but through indirect revenue sources like customer retention or acquisition) when making partnership, because otherwise they wouldn't make such partnerships!