Re:Google to pay Apple $15B to remain default Safari search ...
by unethical_ban on Thursday August 26, 2021 @11:49AM
(#28316480)
Even if a user pivots from Safari, keeping Google as the default is keeping it as the default in the minds of users as they move to a different browser.
And not just much less overall...
Mozilla is supposedly getting ~$400M/year. Which is $115M per percentage point of marketshare. The $15B for Apple is $804M per percentage point of marketshare.
Which I suppose makes sense, as iPhone users probably automatically fall into a high income demographic.
What I used for market share: https://gs.statcounter.com/browser-market-share