Adobe makes money from its Flash editing tools, so they probably do not care if Flash is replaced with HTML5 as long as their editing tools for HTML5 become the standard. In fact, Adobe may even be relieved that it looks like they may be able to drop Flash as a primary platform soon, because they obviously have difficult maintaining the plugin.

There's still an opening for Adobe to make themselves the standard HTML5 IDE (as they are the standard photography "IDE") and still reap as much money as they were making from Flash, but without the overhead of maintaining the runtime.

It'll be interesting to see how this compares to Sencha. What else is there?

Genuine question: What does Sencha (a JS UI lib) have to do with Edge (an IDE) ?

Sencha have a product called Sencha Animator: http://www.sencha.com/products/animator/

Thanks !

I think the reality is that Abobe isn't stupid. They see the future and are getting on the bandwagon "early" to ensure their place in the HTML5 future is well established.

I see their HTML5 investment as a hedge against the Flash Backlash they've seen recently

Here's another HTML content creation app: - http://radiapp.com/

Here's the HN thread where author announced it: - http://news.ycombinator.com/item?id=2040844

Also see author's comment above: http://news.ycombinator.com/item?id=2832348

It will be interesting to see which does better - the entrenched giant or the agile upstart.

Entrenched giant will most likely attempt to buy agile upstarts (assuming they get some adopters) by enticing them with the vision of bringing their technology to hundreds of thousands of designers. And a few million. Of course, the vision will be muddied by corporate swamps (Yahoo buying Flickr)

Adobe is a content creation tools company. Photoshop will be around long after Flash is dead and buried.