Latinos can be white, black, native, or anything else. You share a culture with them regardless of skin color.
People in the US forget that most Latinos are white. There are several South American countries that are more white than the US.
I have a friend with a European name that appears European but emigrated with his parents from Argentina at a young age. He told me he doesn't identify as Latino in the US despite being Latino because he suspects that he's being judged as an imposter.
No, people forget that “race” is a social construct, not a biological fact, and that as socially constructed in the US, Latinos are generally nonwhite, despite the fact that (in an attempt to protect the illusion of race as a genuine biological trait) the US government explicitly created the notionally orthogonal “ethnicity” axis with only two values (“Hispanic/Latino” and “Not Hispanic/Latino”) for government reporting.
“White” is a fluid concept that is socially constructed differently in different societies, even—especially—by pro-White racists in each society.
I personally wouldn't care if you acted a certain way, my definition of a Latino isn't that stereotypical.
That's true cultural linkage.
Whereas a "white" person from Ireland and a "white" person from Ukraine have very very little in common.
A "black" person from South Africa and a "black" person from Colombia have very very little in common.
And yet these are the main descriptors used in pop culture, Instagram, the media... and it's silly.
Yes, most ways of categorizing people and identities are arbitrary and diffuse, but in the end its people bonding over shared context and experiences, real or illusory, and I'd be hard pressed to call it silly, any more than other human behaviors that don't follow, I dunno, strict logic.
My only issue is the level at which that single one-word descriptor is used above all others. So much focus is placed on "black" "white" etc... that it devalues the nuance of other descriptors. Like "immigrant", "rich", "poor", "college-educated" etc.
Two people walk into a random corner store. One is a poor, immigrant person who happens to be white. The other is a rich, college-educated citizen who happens to be black.
Guess which one most shop owners are gonna be keeping an eye on.
I am a white father of black children. My hometown has a notorious speed trap that every person in the community knows snares black motorists. If my children were white, I wouldn't even have to mention it except in passing. But they aren't, and if they ever drive around in that town when they are older, I will have to specifically point out to them where the speed trap is to keep them safe from the people who are supposed to be there to protect them.
The one-word descriptor IS the most important one for dealing with strangers and law enforcement in the US whether anyone likes it or not. It's unfortunate and unfair, but unfairness and misfortune never stopped the world from turning.
This complex representation is what the area of academia that studies identity has come to call intersectionality. I.e. being black and gay is a particular experience that is also modified by the person's other demographics.
But imagine translating that level of complexity to national discourse (i.e. a CNN article). Doing so leads to two simplifying approaches: one is to attempt to simplify by using broad categorizing terms ('black', 'white', etc); the other is to attempt to reject those terms by not using them. You're describing problems with the first approach. The problems with the second approach are that it can sweep actual experiences under the rug. For example, while 'black' is an incredibly broad term, that is in fact how a large portion of the population labels another large portion of the population, irrespective of their background, which does create a shared black experience that can and should be talked about, but then always at the risk of ignoring other labels that also make sense in context, such as wealth, education, etc.
I don't know a rhetorical way out of this situation. This is why academic texts (by that I mean authors who are attempting to tackle the subject without any undue attempts to simplify) dealing with the subject can become so twisted and hard to read, because actually describing the context of an individual person can lead to a per-person book-level explication of their experiences that also includes a not-insubstantial explication of the author's experiences.
This is a problem with language. Every time I'm personally in a situation that ends up getting written about in the media, a situation where I'm sufficiently involved to understand the nuances of what happened, the article feels like a comic book simplification and reflection of what happened. But then did I experience that event in the same way that other participants did? No. That's the subject matter tackled, for example, in Roshomon. An 'event' in history is a generalization and narrativization of something that will be probably be interpreted very differently by the actual participants involved.
The problem with exercises like what I just wrote is to use the lack of conclusive and easy categorization to justify inaction or disengagement, i.e. "There is no black identity, let's just treat everyone as though they're the same race." That flies in the face of a great deal of lived experience. Especially because a white person in America can afford to act that way, but a black person cannot.
We're talking about black American males who are local to their barbers and they use the time to talk about the issues that affect them.
There are literally movies (Coming to America, the Barbershop) and TV shows (The Shop: Uninterrupted) which directly feature these concepts. So if they're as unimportant and silly as you suggest, then why are they so prominent?
Could it possibly be because these people find the experience important in a way that you've missed?
We probably grew up in different places but there's a background we have in common, like our language.
It's called culture.