I'd be willing to be those 9 out of 10 users barely know how to use a desktop computer beyond "click on the button for the internet".

I suppose that's the difference: the price they pay in user control and freedom is swapped for experiences and abilities to which they would never otherwise be exposed.

I prefer not to frame those people as ignorant in a negative way. It is we who set them up with those devices and taught them how to use them, we were just as ignorant.