There's a book from the philosophy circles by a prof that caught fire and made it to lay audiences. A central theme was inflation on with a similar theme. It's been a while since I read it. One theme was if what you're shilling is worthless it leads to dynamics whereby to distract from that lack of truth while simultaneously trying to get air from the junk flying around, it's always good to come with an alternative that grabs your attention. And hey, since we're not getting anything worthwhile done, each new new thing is darn cheap to make. I'll find it asap. Maybe a smarter person knows ... It was a long series in a uni journal I believe from brown in the US.