For those that say you shouldn't trust Facebook and should build your own platform - they had and they had 12 million Facebook followers that could have signed up to a mailing list or gone to use their website more regularly but the sad truth is that I imagine only a tiny percentage of those followers are interested enough in making any kind of effort to read LittleThings content.

They are producing (in my view) low quality, ad heavy, list style, click bait articles copying FB/IG/Twitter images and content that CAN ONLY EXIST inside of the Facebook feed. Their business model relies on creating clickable/likeable headlines and images that the FB algorithm shows to millions of people so a handful will click through to visit the site and make them ad revenue and a sprinkling promoted/paid for ‘news’ articles.

The algorithm may have killed them but it made them too. The real problem is that this kind of drivel is forcing out real news stories, in-depth original articles, opinion pieces, proper product reviews and well written blogs.