This isn't because of the writing though. The whole article, start to finish, is about alternatives to lithium ion batteries, of which a derivative of durian is an option. Judging by the URL (https://www.bbc.com/future/article/20200724-the-battery-made...), BBC tried several titles until they found the one that got the most clicks. I don't think the author would have picked the current title if they had the choice.