The irony of course is that the story didn't go viral for almost a month after it was written. That was plenty of time for them to make things right, take good care of the woman, and get an NDA and non-disparagement agreement in place. Based on her account they didn't even attempt to do so. Instead they chose to "let it ride" and as a result have lost way more in goodwill than this could have ever cost them "making things right."