News for hackers. Stuff that matters.
Re:Experienced Users View Reddit Differently by john2x on Friday July 29, 2011 @03:54PM (#2823510)
How do they track where the users are looking?
Re:Experienced Users View Reddit Differently by shazow on Friday July 29, 2011 @04:18PM (#2823626)
GazeHawk is a YC startup that does eye tracking using webcams. More about it here: http://www.gazehawk.com/

Presumably they got a bunch of people who were willing to participate in the study, then showed them the same screenshot of Reddit and tracked their eyes using their technology.