Re:Experienced Users View Reddit Differently
by john2x on Friday July 29, 2011 @03:54PM
(#2823510)
How do they track where the users are looking?
[ Parent
| on HN ]
GazeHawk is a YC startup that does eye tracking using webcams. More about it here: http://www.gazehawk.com/
Presumably they got a bunch of people who were willing to participate in the study, then showed them the same screenshot of Reddit and tracked their eyes using their technology.