web 1.0 term now in disuse. As soon as a story, any story, is disseminated by a world renown publication such as the Financial Times, it might as well be the main story for the amount of time the long tail decides to keep it alive.

It's a business problem; the tech part to AirBnB was just the application. Developers should get used to the fact that their apps grow up, move away and marry business people.