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Re:Nerds don't respond to marketing; try technical documenta... by xyzzy21 on Monday August 16, 2021 @01:14PM (#28200460)
Exactly! Thank you!

Having sold high tech products B2B, I can confirm this.

Also "out of the box" can work with nerds if that feature allows them to do what they "really want to do" more easily and faster.

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