Re:Nerds don't respond to marketing; try technical documenta...
by maxk42 on Monday August 16, 2021 @12:06PM
(#28199645)
Huy Fong marketed by networking within the Vietnamese immigrant communities of Southern California. Marketing is literally every action taken that results in sales - not merely paid advertising alone.
Other than some small number of exceptions(). I am not convinced that marketing budgets are fluff.
() Huy Fong Foods (Siracha Hot Sauce) -- that's literally the only product company I can think of that doesn't do marketing, apparently?