Re:Nerds don't respond to marketing; try technical documenta...
by bluGill on Monday August 16, 2021 @09:52AM
(#28198069)
Note that I didn't put a time frame between when marketing starts and when the sale happens.
You are very correct, marketing can often start years before a sale (and sometimes people never buy at all)
Re:Nerds don't respond to marketing; try technical documenta...
by dalbasal on Monday August 16, 2021 @10:08AM
(#28198272)
Sure... in the sense that everyone's job at a company is to make profit.
By the same argument you could say that everything is marketing, including designing and making the product. This is true, I guess. You might borrow a mac for a week from a buddy before buying it. Still, making a laptop is generally not described as marketing.
When Toyota sponsors a motorsport team, that's not about getting someone to buy tomorrow. Neither are most TV commercials, brochures, etc. Neither is rebranding, etc.