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Re:Nerds don't respond to marketing; try technical documenta... by dalbasal on Monday August 16, 2021 @09:50AM (#28198037)
Not exclusively.

When Toyota sponsors a motorsport team, that's not about getting someone to buy tomorrow. Neither are most TV commercials, brochures, etc. Neither is rebranding, etc.

Re:Nerds don't respond to marketing; try technical documenta... by bluGill on Monday August 16, 2021 @09:52AM (#28198069)
Note that I didn't put a time frame between when marketing starts and when the sale happens.

You are very correct, marketing can often start years before a sale (and sometimes people never buy at all)

Re:Nerds don't respond to marketing; try technical documenta... by dalbasal on Monday August 16, 2021 @10:08AM (#28198272)
Sure... in the sense that everyone's job at a company is to make profit.

By the same argument you could say that everything is marketing, including designing and making the product. This is true, I guess. You might borrow a mac for a week from a buddy before buying it. Still, making a laptop is generally not described as marketing.