Nerds don't respond to marketing; try technical documentation instead

Re:Nerds don't respond to marketing; try technical documenta... by exceptione on Monday August 16, 2021 @03:56AM (#28195902)

You have convinced me of the opposite of what you are stating here. Wanting to know the details has nothing to do with ego. You just like to know the details so you can try to make a *comparison between options*. Details like W/h, delta E, size, sheets p/m, resolution, 2FA, software features etc are factual information that allows for a more rational buying decision. People that cannot make any sense of this are going to rely on different mechanisms to make their choice.

Of course you can present your product in such an attractive way that I hope you will be the winner when I compare you against alternatives, but beware that I will judge it on different grounds. So indeed, communicate details if you want to have a chance to be picked as the buying choice.

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Re:Nerds don't respond to marketing; try technical documenta... by rytis on Monday August 16, 2021 @04:39AM (#28196101)

I'm with OP. I think in a way hurts nerd's ego. At least I tend to see marketing without details as condescending. "Do they think I'm not capable of understanding all the tech specs? >:-E"

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Re:Nerds don't respond to marketing; try technical documenta... by Dudeman112 on Monday August 16, 2021 @09:21AM (#28197722)

I tend to see marketing without details as a bullshit story made up by professional bullshiters.

If they won't give me the details, it is reasonable to assume they are selling healing crystals until given reason to believe otherwise.

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Re:Nerds don't respond to marketing; try technical documenta... by mschuster91 on Monday August 16, 2021 @07:47AM (#28197011)

> At least I tend to see marketing without details as condescending.

In my experience, products that lack details in marketing are usually geared to C-level execs for decision making, with their underlings being the ones who are then supposed to call a dozen vendors for demos.

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Re:Nerds don't respond to marketing; try technical documenta... by megous on Monday August 16, 2021 @07:06AM (#28196792)

I just see it as useless. :) The time when I start feeling some emotion is when it's really hard to find product details on the website. And it's those simple baby feelings of I waaant thiiiss. aaa.. nooOOW! :D Impatience, I guess.

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Re:Nerds don't respond to marketing; try technical documenta... by Joker_vD on Monday August 16, 2021 @04:19AM (#28196013)

> You just like to know the details so you can try to make a comparison between options

Well, and if you don't know, or even stronger, don't want to know those things then it'd be much easier to sell you whatever the marketer is trying to sell you.

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