Linkbaiting? Harmless.

Also: I’m pretty sure that the author of this article actually believes that Jobs was lying. It’s not linkbaiting if the headline reflects the author’s beliefs.

People will stop linkbaiting once people stop being more attracted to linkbait. You can either use unsensational titles in protest, or write a title that will make people read your story. I apologize ahead of time for being realistic.

It could still be linkbaiting, just a slightly less bad version of it.