From this simplistic framework I wouldn’t say there is a big difference. About the only thing I can think of is scale, and optimization for human wellbeing instead of profit, but that hardly feels true in the modern world.
https://time.com/6075539/facebook-myanmar-military/
https://nymag.com/intelligencer/2018/09/how-facebooks-free-i...
Facebook manipulates people you know (unless none of them use Facebook). Social media has dramatically changed some people I know well.
Facebook has enormous influence in the society you live in (perhaps depending on where you live), which affects you. Facebook has great power over the news people read, and Facebook is where many conspiracy theories spread, as examples.
The article is about AMZN collecting palm prints of people that opt in to a specific program that has alternatives.
The US gov doesn’t have alternatives. When they ask for your biometric data you give it, or else they deny your clearance/ background check/entry to the country.
The government is limited by the voters, Constitution, laws, and two other branches of government. I have no power over Amazon.
Anyway, I don't see why the government is relevant: Amazon is the topic, as you said.