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Re:Reddit raises $410M in new funding by heywintermute on Thursday August 12, 2021 @04:43PM (#28161190)
>Or is there something intrinsic to Reddit traffic that makes it difficult to monetize?

Reddit is also home to an enormous amount of porn and nsfw content in general which probably hurts this. They only just started preventing sexually explicit subreddits/content from appearing on r/all six months ago[0]

https://www.reddit.com/r/changelog/comments/lhnvok/removing_...

Re:Reddit raises $410M in new funding by f6v on Thursday August 12, 2021 @04:55PM (#28161331)
It’s not going to be Tumblr all over again if they choose to ban it. But I wonder how many people use Reddit just for nsfw.
Re:Reddit raises $410M in new funding by NationalPark on Thursday August 12, 2021 @06:29PM (#28162437)
I wonder if their problem is that the majority of their traffic is unregistered users looking at NSFW subreddits. So they may not actually have that many users they could monetize in the first place.
Re:Reddit raises $410M in new funding by michannne on Thursday August 12, 2021 @07:15PM (#28162930)
Simple fix: allow users to save video only if logged in (could prime with a CTA). Right now you cant save any video from reddit, not just nsfw, not even from the app. This would incentivize people to create an account since its easier and less shady than content grabbing sites. If they want they can even limit to the app which would at least have an impact on boosting app users
Re:Reddit raises $410M in new funding by mike_d on Friday August 13, 2021 @12:24AM (#28165433)
Reply to a video with a comment mentioning u/savevideo and you'll get a response in a few minutes with a link. I think Reddit Enhancement Suite might also have an option for adding a download link.

As for an official paid feature: as soon as they start collecting money for video related features, the video creators will start circling for their cut of the revenue.

Re:Reddit raises $410M in new funding by lmm on Friday August 13, 2021 @03:40AM (#28166488)
> Reply to a video with a comment mentioning u/savevideo and you'll get a response in a few minutes with a link.

Not anymore, they've banned it.

Re:Reddit raises $410M in new funding by cromulen on Friday August 13, 2021 @04:34AM (#28166773)
No they haven't. It voluntarily and temporarily shut down. Someone was pretending to represent Reddit threatened to sue u/savevideo, but Reddit admins stepped in and confirmed it wasn't them and that they don't have anything against u/savevideo
Re:Reddit raises $410M in new funding by ohgodplsno on Friday August 13, 2021 @02:29AM (#28166093)
Great, make not-logged-in reddit even more terrible than it already is. That's going to go super well.
Re:Reddit raises $410M in new funding by kevinmchugh on Thursday August 12, 2021 @09:18PM (#28164142)
I thought they made NSFW require login a couple years ago
Re:Reddit raises $410M in new funding by NationalPark on Friday August 13, 2021 @06:48AM (#28167436)
That’s mobile only I think but you’re right.
Re:Reddit raises $410M in new funding by aeyes on Thursday August 12, 2021 @07:45PM (#28163270)
Why does it matter to advertisers if the user is registered or not?

NSFW content can work perfectly fine to get users on the platform, even if it can't be monetized.

Re:Reddit raises $410M in new funding by Seattle3503 on Thursday August 12, 2021 @11:39PM (#28165125)
The NSFW part of reddit is becoming like backpage. people arent just selling videos and pics, but encounters too.
Re:Reddit raises $410M in new funding by Smashure on Thursday August 12, 2021 @07:08PM (#28162852)
That was when I left Reddit. I felt like censoring from r/all is not what I want from r/all. To me that means every subreddit except quarantined subreddits. Once they started down that road I took off and haven’t been back.
Re:Reddit raises $410M in new funding by markdown on Thursday August 12, 2021 @07:39PM (#28163192)
This is like refusing to visit a town because they don't allow the local strip club to advertise on the billboards there.

I mean, the town hasn't banned the strip club, and you can still visit it any time you want.

Why do you care what's on r/all?

Re:Reddit raises $410M in new funding by vmception on Thursday August 12, 2021 @05:39PM (#28161867)
to me, this seems like an opportunity for new advertisers that don't care about "their brand showing up next to porn"

is there a market rational reason why this hasn't occurred, or are the primary places that happen to also have adult content just assuming advertisers won't use their platform

sure, big fortune 500 ad spends are lucrative, but so is the aggregate of every single half baked idea that has to test the waters with targeted ads

Re:Reddit raises $410M in new funding by arsome on Thursday August 12, 2021 @07:42PM (#28163236)
It made headlines not long ago when Just-Eat I believe was advertising on porn sites, so it's not an impossible ask... but marketers will want to play those campaigns very carefully. It wouldn't take much to accidentally end up next to revenge porn that makes the news or something.
Re:Reddit raises $410M in new funding by vmception on Thursday August 12, 2021 @09:01PM (#28163988)
> but marketers will want to play those campaigns very carefully. It wouldn't take much to accidentally end up next to revenge porn that makes the news or something.

Can you elaborate further? why is this the marketer's problem?

why isn't the ad campaigner completely agnostic on where the ad network sends it?

to me, it seems like widespread conjecture. out of the things I've seen people talk about boycotting a brand for, showing up in a banner on a porn site hasn't been one of them. People know how targeting works, their session and the ad networks.

is there a case study supporting marketer's skittishness?

Re:Reddit raises $410M in new funding by sushid on Friday August 13, 2021 @12:50AM (#28165579)
Not the original commenter but it's because the marketer doesn't want to be associated with the content. It may devalue the product, be the wrong target audience, cause some social media backlash, etc. (e.g. Disney wouldn't want to advertise Disney+ on a revenge porn page since it would ruin their family-friendly image).

> People know how targeting works, their session and the ad networks.

People in your network maybe. If that were widely true you wouldn't see people swearing that FB is listening to you for showing a mattress ad after you spent an hour searching for it on your computer. The average American has no idea what the hell is going on.

Re:Reddit raises $410M in new funding by pjc50 on Friday August 13, 2021 @12:44AM (#28165539)
The only situations I'm aware of of general brand contamination are the @stopfundinghate ones, and that's very different - pointing out to brands when their stuff is appearing next to far right content.