Re:Mailchimp Is Exploring a Sale at $10B-Plus Valuation
by fogihujy on Thursday August 12, 2021 @08:51AM
(#28155607)
Not at all. E-mail is _hard_.
Building a brand in that space is difficult, acquiring competent staff isn't that easy either. After that, you need massive amounts of work for warming new IP ranges up, spend lots of time on abuse management (because spammers will attempt to abuse any new competitor within that space), and probably spend a lot of money on marketing. Because, you know, otherwise people will just go to Mailchimp.
Building a brand in that space is difficult, acquiring competent staff isn't that easy either. After that, you need massive amounts of work for warming new IP ranges up, spend lots of time on abuse management (because spammers will attempt to abuse any new competitor within that space), and probably spend a lot of money on marketing. Because, you know, otherwise people will just go to Mailchimp.